In 2010, we launched groundbreaking research highlighting the impact of video merchandising on retail websites, but a lot has changed in a short two years. What new insight is out there that enables retailers to improve their online video strategy?
Today we are excited to announce the official release of our findings in the whitepaper Watch This! The Online Retailer’s Guide to Video Merchandising Success. In this report, we dive into data collected from our platform and draw powerful insights to provide recommendations for what retailers can do to increase the success of videos.
Key takeaways include:1. How video improves conversions
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