Video ratings and comments provide an excellent opportunity to better understand the wants and needs of consumers. What are shoppers saying about product videos, and what can retailers and brands do to improve consumers’ video experience?
Today, we are happy to announce the official release of our research in the whitepaper Five-Star Video Shopping: Consumer Sentiment through Video Ratings and Comments. In this report, we dig into data collected from our platform to provide insights on consumer rating behaviors and recommendations for what retailers can do to boost consumer sentiment towards videos.
Key takeaways include:
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