Last year, the e-tailing group and Invodo completed a groundbreaking study on consumers’ use of and sentiment towards video. We discovered key insights into video consumption directly from shoppers, but a lot can change in a year. Have consumers’ opinions of video, frequency of viewership, or video demands shifted?
Today, we are proud to announce the release of our findings in How Consumers Shop with Video. We surveyed over 1,000 consumers to provide updated data on shopper’s behavior and sentiments towards video, as well as to uncover brand new insights.
Key takeaways include:
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