In 2010, we launched groundbreaking research highlighting the impact of video merchandising on retail websites, but a lot has changed in a short two years. What new insight is out there that enables retailers to improve their online video strategy?
In this report, we dive into data collected from our platform and draw powerful insights to provide recommendations for what retailers can do to increase the success of videos.
Key takeaways include:
- How video improves conversions
- Why size matters for video calls to action
- How placement of video on product pages impacts view rates
- The impact of actionable text for video