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How Consumers Shop With Video: 2012 Survey


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Last year, the e-tailing group and Invodo completed a groundbreaking study on consumers’ use of and sentiment towards video. We discovered key insights into video consumption directly from shoppers, but a lot can change in a year. Have consumers’ opinions of video, frequency of viewership, or video demands shifted? We surveyed over 1,000 consumers to provide updated data on shopper’s behavior and sentiments towards video, as well as to uncover brand new insights.

Key takeaways include:

  • Video consumption trends
  • How video boosts consumer confidence
  • Which categories see the most video viewership
  • Why video on the product page is more important than ever
  • Video’s impact on mobile